中东银行推出香味信用卡吸引女性客户

 

The bank said that the card was designed for "young, ambitious and empowered women" as a way to stand out. 

 

"Today's modern Emirati woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage," said Mariam Yousef Ahli, Al Hilal Bank's head of corporate³ communications, in a press release. 

 

The scented⁴ cards are part of wave of ways banks are targeting female customers, offering products and services geared specifically toward women. 

 

Last summer, Mashreq Bank released a diamond-encrusted Solitaire card, which, aside from the bling factor, comes with benefits like personal shoppers, access to invitation-only previews of luxury brands' latest collections and benefits that can be redeemed⁵ with brands like Mulberry, Michael Kors and Carolina Herrera. 

 

The bank also came out with a "selfie" credit card, which allows users to upload photos of themselves from their phones and have them printed on their cards. 

 

According to Mary Dean, founder⁶ of KickSkirt, an advertising⁷ agency specializing in marketing⁸ to women, these cards are enticing⁹ because they allow women to express individuality. 

 

"Because women are often covering themselves, these cards are another way to express that they are successful, that they're special, that there is something premium¹⁰ about them," she said.

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