Benchmark：基准点，衡量标准

2004年布什连任总统对华尔街也许是个好消息，大选结果揭晓当天，华尔街股市大幅上扬，道琼斯工业平均指数出现了三位数的增加，纳斯达克指数4个月来首次以超过2000点收盘。

　　外电报道如下：

　　The US stock market has closed higher in response to George W Bush's victory in the presidential elections. The benchmark Dow Jones share index closed more than 1% higher at 10,137, while the Nasdaq rose 0.9% to 2,004.

　　Many investors¹ believe that Mr Bush's policies are more business-friendly than those of his Democrat² challenger, John Kerry.

　　The higher share prices also reflect relief that a clear winner has emerged from what proved to be a tight poll.

　　Benchmark表示“基准点，可依照做出衡量和判断的标准”，benchmark Dow Jones在这指Dow Jones Sustainability Indexes （道琼斯工业指数）。

　　Benchmarking表示“标竿管理”，也叫作“标的比较系统”，是指把本单位的生产率、质量、服务、以及生产过程的效益同国际尖端的进行连续、系统的比较，并取长创新系统管理方式。 Benchmarking的目的不仅仅是赶上别人，而是为了在比较学习的基础上超过对方，成为最优秀者