Big enterprises to monopolize Chinese ice-cream market

时间：2007-03-09 02:56:57

（单词翻译:单击）

Chinanews, Shanghai, March 9 – Nestle, the biggest ice-cream maker1 in the world, held its annual new products releasing meeting on March 7 in Shanghai, which heralded2 the escalating3 of competitions in China's ice-cream market.

 

Currently, the Chinese ice-cream market scale is a mere4 23 billion yuan, but it has kept an annual growth rate of 10%. Besides, the Chinese only consume 1 liter of ice-cream per capita every year, about 1/10 of the figure in the US. It can be inferred from all the above information that the Chinese ice-cream market still has great potential.

 

Though Nestle tops the world ice-cream industry, it can not rival local brands like Bright Diary, Mengniu and Yili, which are the top 3 in China.

 

However, big local enterprises and transnational groups have already carved up the booming Chinese ice-cream market. Thousands of small and medium-sized ice-cream producers in China are in a very difficult situation, and they are not very likely to survive future challenges.

 
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1 maker DALxN     
n.制造者，制造商
参考例句：
  • He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
2 heralded a97fc5524a0d1c7e322d0bd711a85789     
v.预示( herald的过去式和过去分词 )；宣布（好或重要）
参考例句：
  • The singing of the birds heralded in the day. 鸟鸣报晓。 来自《简明英汉词典》
  • A fanfare of trumpets heralded the arrival of the King. 嘹亮的小号声宣告了国王驾到。 来自《简明英汉词典》
3 escalating 1b4e810e65548c7656e9ea468e403ca1     
v.（使）逐步升级( escalate的现在分词 )；（使）逐步扩大；（使）更高；（使）更大
参考例句：
  • The cost of living is escalating. 生活费用在迅速上涨。 来自《简明英汉词典》
  • The cost of living is escalating in the country. 这个国家的生活费用在上涨。 来自辞典例句
4 mere rC1xE     
adj.纯粹的；仅仅，只不过
参考例句：
  • That is a mere repetition of what you said before.那不过是重复了你以前讲的话。
  • It's a mere waste of time waiting any longer.再等下去纯粹是浪费时间。

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