Beijing has its own shopping season

时间：2007-07-14 02:33:24

（单词翻译:单击）

Chinanews, Beijing, July 13 – With Paris, New York, London and Hong Kong launching their own shopping season events, Beijing is going to have a shopping season of its own. Starting from August 9, about 300 shops in Beijing will join in the city's first shopping season event, the Beijing Business Today reported.

 

Beijing is aiming to make the shopping season become the fifth largest shopping festival in the world. With this event, the city will try to set a unified1 time so that all the shops in Beijing will promote sales at the same time, said Lu Yan, director general of the Beijing Municipal Bureau of Commerce.

 

In the past, every shop in Beijing made up their own strategies to promote sales. As price wars became intense, these shops began to adopt other marketing2 strategies, such as round-the-clock shopping, super discounts offer and the offer of shopping coupons3, to further promoted their sales. However, it turned out that these strategies did not arise customers' interest for buying. On the contrary, consumers got tired of the complicated sales tricks.

 

“As every shop promotes their sales individually, the whole retailed4 industry actually loses money. The total sales volume in the market is reduced,” said Lu.

 

Compared with the other world metropolitan5 cities, business activities in Beijing are small and not integral. This time, Beijing has launched its own shopping season event. With this event, all shops will act together to adopt a unified discount level to boost sales. It is hoped that we can better regulate retailers6' marketing activities, Lu said.

 

“If such method proves successful, all the retailers in Beijing can promote their sales at the same time. As more and more retailers join in the event, customers will surely benefit more from such event, too,” Lu noted7.

 
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1 unified 40b03ccf3c2da88cc503272d1de3441c     
(unify 的过去式和过去分词)； 统一的； 统一标准的； 一元化的
参考例句：
  • The teacher unified the answer of her pupil with hers. 老师核对了学生的答案。
  • The First Emperor of Qin unified China in 221 B.C. 秦始皇于公元前221年统一中国。
2 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 coupons 28882724d375042a7b19db1e976cb622     
n.礼券( coupon的名词复数 )；优惠券；订货单；参赛表
参考例句：
  • The company gives away free coupons for drinks or other items. 公司为饮料或其它项目发放免费赠券。 来自辞典例句
  • Do you have any coupons? 你们有优惠卡吗？ 来自英汉 - 翻译样例 - 口语
4 retailed 32cfb2ce8c2d8660f8557c2efff3a245     
vt.零售（retail的过去式与过去分词形式）
参考例句：
  • She retailed the neighbours' activities with relish. 她饶有兴趣地对邻居们的活动说三道四。
  • The industrial secrets were retailed to a rival concern. 工业秘密被泄露给一家对立的公司。 来自《简明英汉词典》
5 metropolitan mCyxZ     
adj.大城市的，大都会的
参考例句：
  • Metropolitan buildings become taller than ever.大城市的建筑变得比以前更高。
  • Metropolitan residents are used to fast rhythm.大都市的居民习惯于快节奏。
6 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商，零售店( retailer的名词复数 )
参考例句：
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
7 noted 5n4zXc     
adj.著名的，知名的
参考例句：
  • The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
  • Jim is noted for arriving late for work.吉姆上班迟到出了名。

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