China faces a tough task in banning cigarette ads

时间：2007-09-30 01:37:14

（单词翻译:单击）

Chinanews, Beijing, Sept 29 – As a member of the international community, there is a need for China to fulfill1 its obligations by completely abolishing cigarette ads. The abolishment also serves national interest and is in the interest of the common people, too, the Workers Daily reported.

 

In reality, however, China has met with a lot of obstacles in achieving this goal. The main reason, according to industrial analysts2, is because cigarette production is a lucrative3 business. On September 1, China Enterprise Confederation and China Enterprise Directors Association jointly4 publicized the ranking list of top 500 Chinese enterprises, ten of them being involved in cigarette making. Hence, somebody said the top 500 ranking list has a "strong smell of smoking". Due to the lucrative business and fierce competition, cigarette manufacturers want to promote their business through advertisements.

 

In 2006, over 290 billion yuan of tax revenues came from cigarette industry. In order to maximize tax gains, local governments did not strictly5 ban cigarette ads.

 

To a large extent, China's failure to ban cigarette ads has a lot to do with the ineffectiveness of local governments in this aspect. In order to protect local interest, many local governments have turned a blind eye to the ban. Some media, prompted by the large advertising6 fees, have helped cigarette makers7 to evade8 state regulations and put their ads on public media, said Zhang Yifang, a protagonist9 of cigarette ban.

 

Compared with the economic interest brought by cigarette industry, the hazardous10 effect that the industry brings to society is far more severe. Not long ago, the Ministry11 of Health published the country's first report about China's efforts to control smoking. According to this report, China now has 350 million cigarette smokers12 and 540 million passive smokers. At present, the number of male smokers aged13 15 or above has accounted for 66% of the male population of the same age group. At present, about 12% of the death are related with tobacco smoking and by 2025, the ratio will rise to 33%. The human efforts and medical costs paid to smoking have far offsetted the economic gains. Cigarette smoking has hindered social development and impaired14 the health of the Chinese people.

 
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1 fulfill Qhbxg     
vt.履行，实现，完成；满足，使满意
参考例句：
  • If you make a promise you should fulfill it.如果你许诺了，你就要履行你的诺言。
  • This company should be able to fulfill our requirements.这家公司应该能够满足我们的要求。
2 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家，化验员( analyst的名词复数 )
参考例句：
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
3 lucrative dADxp     
adj.赚钱的，可获利的
参考例句：
  • He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
  • It was not a lucrative profession.那是一个没有多少油水的职业。
4 jointly jp9zvS     
ad.联合地，共同地
参考例句：
  • Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
  • She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。
5 strictly GtNwe     
adv.严厉地，严格地；严密地
参考例句：
  • His doctor is dieting him strictly.他的医生严格规定他的饮食。
  • The guests were seated strictly in order of precedence.客人严格按照地位高低就座。
6 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
7 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者，制造商（maker的复数形式）
参考例句：
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
8 evade evade     
vt.逃避，回避；避开，躲避
参考例句：
  • He tried to evade the embarrassing question.他企图回避这令人难堪的问题。
  • You are in charge of the job.How could you evade the issue?你是负责人，你怎么能对这个问题不置可否？
9 protagonist mBVyN     
n.(思想观念的)倡导者；主角，主人公
参考例句：
  • The protagonist reforms in the end and avoids his proper punishment.戏剧主角最后改过自新并避免了他应受的惩罚。
  • He is the model for the protagonist in the play.剧本中的主人公就是以他为模特儿创作的！
10 hazardous Iddxz     
adj.(有)危险的，冒险的；碰运气的
参考例句：
  • These conditions are very hazardous for shipping.这些情况对航海非常不利。
  • Everybody said that it was a hazardous investment.大家都说那是一次危险的投资。
11 ministry kD5x2     
n.(政府的)部；牧师
参考例句：
  • They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
  • We probed the Air Ministry statements.我们调查了空军部的记录。
12 smokers d3e72c6ca3bac844ba5aa381bd66edba     
吸烟者( smoker的名词复数 )
参考例句：
  • Many smokers who are chemically addicted to nicotine cannot cut down easily. 许多有尼古丁瘾的抽烟人不容易把烟戒掉。
  • Chain smokers don't care about the dangers of smoking. 烟鬼似乎不在乎吸烟带来的种种危害。
13 aged 6zWzdI     
adj.年老的，陈年的
参考例句：
  • He had put on weight and aged a little.他胖了，也老点了。
  • He is aged,but his memory is still good.他已年老，然而记忆力还好。
14 impaired sqtzdr     
adj.受损的；出毛病的；有（身体或智力）缺陷的v.损害，削弱( impair的过去式和过去分词 )
参考例句：
  • Much reading has impaired his vision. 大量读书损害了他的视力。 来自《现代汉英综合大词典》
  • His hearing is somewhat impaired. 他的听觉已受到一定程度的损害。 来自《现代汉英综合大词典》

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