奥普拉搞定“啊哈时刻”使用权事件

时间：2009-11-11 06:02:02

（单词翻译:单击）

Oprah Winfrey's production company Harpo and a US insurance firm have reached an amicable1 settlement over rights to the phrase "aha moment".

奥普拉·温弗瑞的制作公司哈普与美国保险公司就词组“啊哈时刻”使用权达成一项友好协议。

Oprah Winfrey also uses the phrase on her website
Oprah Winfrey also uses the phrase on her website

Earlier this year, Harpo asked the Mutual2 of Omaha to stop using the phrase to promote its products and creating an association with Winfrey.

The talk show host has often used the slogan（标语，口号） on her programme to describe "flashes of understanding".

Representatives for Harpo and Mutual declined to give any further details.

Campaign

The Omaha-based company responded to Harpo's request with legal action stating it had obtained preliminary approval of a trademark3 on "aha moment".

Mutual also said it had conceived（构思） the slogan in early 2008 and encountered no opposition4 when it made its application to the US patents office.

Harpo made no response to Mutual's move asking a court to declare it had not infringed5（破坏，违反） Winfrey's rights.

The insurance company asked for their claim to be dismissed last month.

They used the slogan in a website campaign in which users chose the best "aha moments" to be at the heart of a series of TV adverts6.

The 10 stories are still appearing on their internet site, while the company calls itself "proud sponsor of life's aha moments".


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1 amicable Qexyu     
adj.和平的，友好的；友善的
参考例句：
  • The two nations reached an amicable agreement.两国达成了一项友好协议。
  • The two nations settled their quarrel in an amicable way.两国以和睦友好的方式解决了他们的争端。
2 mutual eFOxC     
adj.相互的，彼此的；共同的，共有的
参考例句：
  • We must pull together for mutual interest.我们必须为相互的利益而通力合作。
  • Mutual interests tied us together.相互的利害关系把我们联系在一起。
3 trademark Xndw8     
n.商标；特征；vt.注册的…商标
参考例句：
  • The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
  • The trademark of the pen was changed.这钢笔的商标改了。
4 opposition eIUxU     
n.反对，敌对
参考例句：
  • The party leader is facing opposition in his own backyard.该党领袖在自己的党內遇到了反对。
  • The police tried to break down the prisoner's opposition.警察设法制住了那个囚犯的反抗。
5 infringed dcbf74ba9f59f98b16436456ca618de0     
v.违反（规章等）( infringe的过去式和过去分词 )；侵犯（某人的权利）；侵害（某人的自由、权益等）
参考例句：
  • Wherever the troops went, they never infringed on the people's interests. 大军过处，秋毫无犯。 来自《现代汉英综合大词典》
  • He was arrested on a charge of having infringed the Election Law. 他因被指控触犯选举法而被拘捕。 来自《现代汉英综合大词典》
6 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告，做广告
参考例句：
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。

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