麦当劳遭反快餐广告指责

近日，由美国责任医疗医师委员会出资制作的一条反快餐广告用令人反胃的画面向人们宣传快餐的危害，因其广告语和画面直指快餐巨头麦当劳而遭到对方的抗议。

Unhappy meals: American doctors' TV ad features a corpse¹（尸体） holding a hamburger and the line 'I was lovin' it'.

It is an image to sap the flabbiest of appetites. An overweight, middle-aged² man lies dead on a mortuary（太平间） trolley³, with a woman weeping over his body. The corpse's cold hand still clutches a half-eaten McDonald's hamburger.

A hard-hitting US television commercial bankrolled by a Washington-based medical group has infuriated（激怒） McDonald's by taking an unusually direct shot at the world's biggest fast-food chain this week, using a scene filmed in a mortuary followed by a shot of the brand's golden arches logo and a strapline declaring: "I was lovin' it."

The line is a provocative⁴ twist on McDonald's long-standing advertising⁵ slogan, "I'm lovin' it" and a voiceover intones: "High cholesterol⁶（胆固醇） , high blood pressure, heart attacks. Tonight, make it vegetarian⁷."

The commercial, bankrolled by the Physicians Committee for Responsible Medicine (PCRM), goes further than most non-profit advertising and has drawn⁸ an angry reaction from both the Chicago-based hamburger multinational⁹ and the broader restaurant industry.

The National Restaurant Association criticised it as "irresponsible" and said it was an attempt to scare the public with a "limited" view of nutrition. A McDonald's spokesman said: "This commercial is outrageous¹⁰, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish（古怪的，奇异的） propaganda（宣传） in perspective, and to make food and lifestyle choices that are right for them."

The commercial, to be aired initially¹¹ in the Washington area but potentially in further US cities, comes amid an increasingly lively debate in the US about healthy eating. The first lady, Michelle Obama, has made nutrition a signature issue and is leading a campaign to encourage physical fitness and improved diets – particularly among American children, a third of whom are overweight.

The recession has hardly helped the healthy eating cause. McDonald's has enjoyed a relatively¹² prosperous financial crisis as diners opt¹³ for its affordable¹⁴ offerings in place of more expensive high-street restaurants. Its global profits for the six months to June were up 12% to $2.3bn, powered by sales rises both in the United States and Britain.

The PCRM's director of nutrition education, Susan Levin, made no apologies for singling out the golden arches: "McDonald's is one of the biggest fast-food chains in the world. Its name and its golden arches are instantly recognisable. We feel we're making a point about all fast food when we talk about McDonald's."