(单词翻译:单击)
一、英文:
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing1 manager, Carla Hutchison, about the advertising2 campaign for the company's new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I'm doing fine. How about you?
Tanya: Great, thanks. So, what's the status of our advertising campaign?
Carla: As I mentioned before, it'll be a national campaign starting next month. We've decided3 to use a variety of media for full coverage4. First, we'll have 30-second spots on television once a day for 3 weeks.At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards5 near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There'll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla6.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency's working onthat right now. They'll have some proposals ready by the end of the week.
Tanya: Sounds like we'll have a winner on our hands!
二、中文篇:
在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
Tanya:早上好,Carla.你今天过得怎么样?
Carla:我很好,你呢?
Tanya:很好,谢谢。我们公司的广告宣传作得怎么样了?
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company's new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I'm doing fine. How about you?
Tanya: Great, thanks. So, what's the status of our advertising campaign?
Carla: As I mentioned before, it'll be a national campaign starting next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks.At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There'll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency's working onthat right now. They'll have some proposals ready by the end of the week.
Tanya: Sounds like we'll have a winner on our hands!
二、中文篇:
在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
Tanya:早上好,Carla.你今天过得怎么样?
Carla:我很好,你呢?
Tanya:很好,谢谢。我们公司的广告宣传作得怎么样了?
收听单词发音
1
marketing
|
|
| n.行销,在市场的买卖,买东西 | |
参考例句: |
|
|
|
2
advertising
|
|
| n.广告业;广告活动 a.广告的;广告业务的 | |
参考例句: |
|
|
|
3
decided
|
|
| adj.决定了的,坚决的;明显的,明确的 | |
参考例句: |
|
|
|
4
coverage
|
|
| n.报导,保险范围,保险额,范围,覆盖 | |
参考例句: |
|
|
|
5
billboards
|
|
| n.广告牌( billboard的名词复数 ) | |
参考例句: |
|
|
|
6
vanilla
|
|
| n.香子兰,香草 | |
参考例句: |
|
|
|