Coca-colonization 可口可乐化

Coca-colonization¹ is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational² soft drink maker³ Coca-Cola and the word colonization.

可口可乐化（Coca-colonization）一词是跨国软饮制造商Coca-Cola（可口可乐）和colonization（殖民化）两个词的合成词，指全球化或文化殖民。

The term is used to imply either the importation of Western (particularly American) goods or an invasion by Western and especially American cultural values that threatens the local culture.

这个词多用来指代西方（尤其是美国）产品的进口，或者是西方及美国文化价值观的入侵，导致当地文化受到威胁的状况。

It gained visibility in the European Americanization debate with the 1994 publication of Reinhold Wagnleitner's book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War. The expression also became a catchphrase of the anti-globalization movement.

该表达在1994年初现于欧洲关于美国化的辩论中，来自于雷纳德•瓦恩莱特纳一本名为《可口可乐化与冷战：二战后美国在奥地利的文化使命》的书中。后来在反全球化运动中一度成为热门词汇。