2012保时捷汽车销量破纪录

 

It sold 128,978 cars worldwide in the 11 months to November - already beating the 118,868 sports cars sold in the whole of last year. 

 

Porsche marketing¹ and sales chief Bernhard Maier said that last month alone was up 39% on November 2011.

 

Demand came from China and the US, where there was 70% more demand for Porsches last month than in 2011.

 

The demand from other countries has picked up for slack demand in recession-hit Europe. 

 

The result has been a 7.1% fall in car sales in Europe so far this year, with some southern European markets seeing sales slump² by about a fifth.

 

 

Premium³ carmakers, such as Porsche and BMW, and budget manufacturers, such as Hyundai, are doing relatively⁴ well. But mid-market players - such as Ford⁵ and General Motors' Opel and Vauxhall units - are having a torrid（热情的） time, suffering falling sales, profits and market shares.

 

David Bailey, a professor of international business strategy and economics at Coventry University Business School, told the BBC that Porsche's success was driven by "huge growth in emerging markets".

 

"The premium producers are doing very well and the lower end is doing well too. What you have is a bit of a squeezed middle."

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