日本女孩用美腿作广告牌

时间：2013-02-25 07:54:38

（单词翻译:单击）

Introducing the least subliminal1 advertising3 ever. In Japan, companies are actually launching print campaigns on young women's bare legs.

来见识一下有史以来最大胆露骨的广告方式吧。在日本，一些公司用年轻女孩的光腿作为广告牌，印上图案进行宣传。
A woman models an advertisement from Absolute Territory PR.
A woman models an advertisement from Absolute Territory PR.
 
Are we really ready to turn our bodies into billboards4 for a few extra bucks5? Japanese advertisers are banking6 on it, offering women money in exchange for the use of their thighs7. Participants paste temporary tattoos8 of brand logos on their legs and spend the day exposing them to oglers. To be eligible9 for ad space, you must be at least 18-years-old and connected to least 20 people on social networking sites. The idea comes as part of the advertising maxim10 that ads should run "wherever people are looking."
 
As of November 2012, about 1,300 women have registered their legs to be part of ad campaigns with Absolute Territory PR, the publicity11 team behind the bizarre media blitz. In fact the name of the PR company, "Absolute Territory," is a translation of the Japanese phrase "zettai ryouiki," used to describe the area on a woman's leg between the end of her skirt or short and the beginning of a thigh-high or knee-high stocking, a style that has been popularized by Japanese Anime and manga.
 
In order to get paid at the end of the day, women must wear the advert2, which comes in the form of a temporary adhesive12（粘合剂）, for at least eight hours. They must also post photos of themselves wearing the adhesive on social networking sites like Facebook and Twitter as proof of completing the job. Women can expect to earn between $13 and $128 for one day's work.
 
Presumably, because "zettai ryouiki," is a "total magnet for the male gaze," one can assume this marketing13 strategy would work particularly well for products or services geared to a male audience.
 
It's not only advertisers who are taking advantage of the popularity of the trend. The band Green Day had girls stamp an ad on their thighs as a marketing campaign for their new album, !Uno!.
 
Though it could be classified as a blatant14 objectification of the female body, Absolute Territory PR's crafty15 campaign is a glimpse into the future of advertising. It's been theorized that in just a few years advertisers will be able to use augmented16 reality to float digital ads in prominent places that you would need special glasses or contacts to see. It's a brave new world.

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点击收听单词发音收听单词发音  

1 subliminal hH7zv     
adj.下意识的，潜意识的；太弱或太快以至于难以觉察的
参考例句：
  • Maybe they're getting it on a subliminal level.也许他们会在潜意识里这么以为。
  • The soft sell approach gets to consumers in a subliminal way.软广告通过潜意识的作用来影响消费者。
2 advert eVLzj     
vi.注意，留意，言及；n.广告
参考例句：
  • The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
3 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 billboards 984a8d026956f1fd68b7105fc9074edf     
n.广告牌( billboard的名词复数 )
参考例句：
  • Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
  • Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
5 bucks a391832ce78ebbcfc3ed483cc6d17634     
n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃
参考例句：
  • They cost ten bucks. 这些值十元钱。
  • They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》
6 banking aySz20     
n.银行业，银行学，金融业
参考例句：
  • John is launching his son on a career in banking.约翰打算让儿子在银行界谋一个新职位。
  • He possesses an extensive knowledge of banking.他具有广博的银行业务知识。
7 thighs e4741ffc827755fcb63c8b296150ab4e     
n.股，大腿( thigh的名词复数 )；食用的鸡（等的）腿
参考例句：
  • He's gone to London for skin grafts on his thighs. 他去伦敦做大腿植皮手术了。 来自《简明英汉词典》
  • The water came up to the fisherman's thighs. 水没到了渔夫的大腿。 来自《简明英汉词典》
8 tattoos 659c44f7a230de11d35d5532707cf1f5     
n.文身( tattoo的名词复数 )；归营鼓；军队夜间表演操；连续有节奏的敲击声v.刺青，文身( tattoo的第三人称单数 )；连续有节奏地敲击；作连续有节奏的敲击
参考例句：
  • His arms were covered in tattoos. 他的胳膊上刺满了花纹。
  • His arms were covered in tattoos. 他的双臂刺满了纹身。 来自《简明英汉词典》
9 eligible Cq6xL     
adj.有条件被选中的；(尤指婚姻等)合适(意)的
参考例句：
  • He is an eligible young man.他是一个合格的年轻人。
  • Helen married an eligible bachelor.海伦嫁给了一个中意的单身汉。
10 maxim G2KyJ     
n.格言，箴言
参考例句：
  • Please lay the maxim to your heart.请把此格言记在心里。
  • "Waste not,want not" is her favourite maxim.“不浪费则不匮乏”是她喜爱的格言。
11 publicity ASmxx     
n.众所周知，闻名；宣传，广告
参考例句：
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
12 adhesive CyVzV     
n.粘合剂；adj.可粘着的，粘性的
参考例句：
  • You'll need a strong adhesive to mend that chair. 你需要一种粘性很强的东西来修理那把椅子。
  • Would you give me an adhesive stamp?请给我一枚带胶邮票好吗？
13 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
14 blatant ENCzP     
adj.厚颜无耻的；显眼的；炫耀的
参考例句：
  • I cannot believe that so blatant a comedy can hoodwink anybody.我无法相信这么显眼的一出喜剧能够欺骗谁。
  • His treatment of his secretary was a blatant example of managerial arrogance.他管理的傲慢作风在他对待秘书的态度上表露无遗。
15 crafty qzWxC     
adj.狡猾的，诡诈的
参考例句：
  • He admired the old man for his crafty plan.他敬佩老者的神机妙算。
  • He was an accomplished politician and a crafty autocrat.他是个有造诣的政治家，也是个狡黠的独裁者。
16 Augmented b45f39670f767b2c62c8d6b211cbcb1a     
adj.增音的 动词augment的过去式和过去分词形式
参考例句：
  • 'scientists won't be replaced," he claims, "but they will be augmented." 他宣称：“科学家不会被取代；相反，他们会被拓展。” 来自英汉非文学 - 科学史
  • The impact of the report was augmented by its timing. 由于发表的时间选得好，这篇报导的影响更大了。

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