微软200刀回收iPad 推广Surface平板

时间：2013-09-18 08:41:03

（单词翻译:单击）

微软公司最近在美国和加拿大推出了一项新的市场推广活动，用户可拿八九成新的iPad产品换取200美元的代金券，该代金券可用于购买微软的Surface系列产品，不过，代金券只可在实体店使用。
 
Microsoft has launched a US marketing1 offer for people to exchange "gently used" iPads for Microsoft products such as Surface tablets.
 
The company is offering at least a $200 token to go towards products such as the Surface RT and the Surface Pro2.
 
Microsoft is far behind Apple in terms of global tablet sales and market share.
 
One US-based analyst3 expressed doubts that many people would swap4 their iPad for a Microsoft product.
 
"Do I think that many people will take [Microsoft] up on this offer? In a word, no," said Gartner mobile device analyst Van Baker5. "The app ecosystem6 is the problem for Microsoft and this offer doesn't fix that problem."
 
There was a far greater range of mobile apps available for iPads than for Windows devices, giving Apple a competitive edge, said Mr Baker.
 
Microsoft has been engaged in an aggressive US marketing campaign to try to tempt7 Apple iPad users to buy Windows-based tablets.
 
In May, Microsoft launched an iPad v Windows comparison website, coupled with head-to-head advertising8 campaigns.
 
Microsoft has experienced problems trying to sell Surface devices.
 
In the first quarter of this year, Apple shipped 19.5 million iPads, compared with 900,000 Microsoft tablets.
 
In the second quarter, Microsoft shipped only 300,000 Surface devices, technology publication CiteWorld said.
 
Although Microsoft announced a revenue of $853 million on Surface sales in its latest financial regulatory filing, the company took a $900 million loss after failing to shift Surface RT devices.
 
Microsoft's $200 gift certificate offer is valid9 in its bricks and mortar10（房屋，房产） stores. A Surface RT tablet costs $349, and a Surface Pro retails11 at $799.

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点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 pro tk3zvX     
n.赞成，赞成的意见，赞成者
参考例句：
  • The two debating teams argued the question pro and con.辩论的两组从赞成与反对两方面辩这一问题。
  • Are you pro or con nuclear disarmament?你是赞成还是反对核裁军？
3 analyst gw7zn     
n.分析家，化验员；心理分析学家
参考例句：
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
4 swap crnwE     
n.交换；vt.交换，用...作交易
参考例句：
  • I will swap you my bicycle for your radio.我想拿我的自行车换你的收音机。
  • This comic was a swap that I got from Nick.这本漫画书是我从尼克那里换来的。
5 baker wyTz62     
n.面包师
参考例句：
  • The baker bakes his bread in the bakery.面包师在面包房内烤面包。
  • The baker frosted the cake with a mixture of sugar and whites of eggs.面包师在蛋糕上撒了一层白糖和蛋清的混合料。
6 ecosystem Wq4xz     
n.生态系统
参考例句：
  • This destroyed the ecosystem of the island.这样破坏了岛上的生态系统。
  • We all have an interest in maintaining the integrity of the ecosystem.维持生态系统的完整是我们共同的利益。
7 tempt MpIwg     
vt.引诱，勾引，吸引，引起…的兴趣
参考例句：
  • Nothing could tempt him to such a course of action.什么都不能诱使他去那样做。
  • The fact that she had become wealthy did not tempt her to alter her frugal way of life.她有钱了，可这丝毫没能让她改变节俭的生活习惯。
8 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
9 valid eiCwm     
adj.有确实根据的；有效的；正当的，合法的
参考例句：
  • His claim to own the house is valid.他主张对此屋的所有权有效。
  • Do you have valid reasons for your absence?你的缺席有正当理由吗？
10 mortar 9EsxR     
n.灰浆，灰泥；迫击炮；v.把…用灰浆涂接合
参考例句：
  • The mason flushed the joint with mortar.泥工用灰浆把接缝处嵌平。
  • The sound of mortar fire seemed to be closing in.迫击炮的吼声似乎正在逼近。
11 retails 454d6c55021c5a8a9af0b4d24db4bdf8     
n.零售( retail的名词复数 )
参考例句：
  • This book retails at 10 dollars overseas. 这本书的海外零售价是十美元。 来自《简明英汉词典》
  • This radio retails for ＄ 14.95. 这种收音机的零售价是14美元95美分。 来自《现代汉英综合大词典》

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