friendvertising 朋友圈营销

时间：2014-08-28 06:54:38

（单词翻译:单击）

Friendvertising is the use of social media website 'friends' to disseminate1 video adverts2 for products. Some videos have an apparently3 good message that people want to share and others are heart-warming or funny, but all are covert4 brand endorsements5.
 
“朋友圈营销”是借助社交网站上的“好友”来散播产品的视频广告。有些视频中包含一些人们想分享的正面信息，还有的视频或温情或搞笑，但所有这些视频都是暗中为某个品牌代言。
 
Example:
 
Is your friend an unpaid6 branding enthusiast7? 'Friendvertising' is the latest trick by marketers who want you to sell their brand.
你的朋友是不收报酬的品牌推广热心人吗？“朋友圈推广”是营销者推广品牌的最新伎俩。

分享到：


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1 disseminate VtKxS     
v.散布；传播
参考例句：
  • We should disseminate science and promote the scientific spirit.普及科学知识，弘扬科学精神。
  • We sincerely welcome all countries to disseminate their languages in China.我们真诚地欢迎世界各国来华推广本国语言。
2 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告，做广告
参考例句：
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
3 apparently tMmyQ     
adv.显然地；表面上，似乎
参考例句：
  • An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
  • He was apparently much surprised at the news.他对那个消息显然感到十分惊异。
4 covert voxz0     
adj.隐藏的；暗地里的
参考例句：
  • We should learn to fight with enemy in an overt and covert way.我们应学会同敌人做公开和隐蔽的斗争。
  • The army carried out covert surveillance of the building for several months.军队对这座建筑物进行了数月的秘密监视。
5 endorsements dfbd0f1b5d6e20b7cae6a4e0d7aefd50     
n.背书( endorsement的名词复数 )；（驾驶执照上的）违章记录；（公开的）赞同；（通常为名人在广告中对某一产品的）宣传
参考例句：
  • He must make much money on those tennis shoe endorsements he does. 他替那些网球鞋珍重广告，就赚了不少钱。 来自互联网
  • But celebrity endorsements remain an important promotional tool for marketers. 尽管如此，邀明星助阵仍是营销人员重要的推广手段之一。 来自互联网
6 unpaid fjEwu     
adj.未付款的，无报酬的
参考例句：
  • Doctors work excessive unpaid overtime.医生过度加班却无报酬。
  • He's doing a month's unpaid work experience with an engineering firm.他正在一家工程公司无偿工作一个月以获得工作经验。
7 enthusiast pj7zR     
n.热心人，热衷者
参考例句：
  • He is an enthusiast about politics.他是个热衷于政治的人。
  • He was an enthusiast and loved to evoke enthusiasm in others.他是一个激情昂扬的人，也热中于唤起他人心中的激情。

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