Foreign brands expand their shares in commercial market

时间：2007-02-08 00:35:18

（单词翻译:单击）

Chinanews, Shanghai, Feb. 7 – Information from the Shanghai Commercial Information Center shows that since China joined the WTO five years ago, more and more foreign brands have entered into the commercial market in Shanghai. At the same time, old foreign brands that came to China earlier have further expanded their market shares, making domestic brands and foreign brands both taking half of the commercial market shares in the city.

 

Information shows that market shares of domestic brands have been declining slightly in Shanghai over the past five years, from 6-7 percentage points higher than foreign brands five years ago to the present breaking even. Such decline has aroused the concern of industrial analysts1.

 

Although domestic brands have roughly the same number of “popular brands” as their foreign counterparts, their competitive edge, which is gauged2 by criteria3 such as market shares and product improvement, already lags behind their foreign rivals now. Foreign brands have taken a substantially larger share in the sales of women underwears, leather goods, black household electric appliances (such as TV and audio equipment), white household electric appliances (such as fridges and vacuum cleaners), and clothes.

 

As the China's largest commercial city, Shanghai has adopted a series of strategic changes in recent years in order to develop its commerce. Attracting more people from other regions, more foreigners, and more young people to come to Shanghai has become the guiding principle for the city’s development. A recent report on the situation of popular brands in the commercial market in Shanghai shows that last year, foreign brands contributed greatly to the sales growth of the famous-brand goods in Shanghai.

 
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1 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家，化验员( analyst的名词复数 )
参考例句：
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
2 gauged 6f854687622bacc0cb4b24ec967e9983     
adj.校准的；标准的；量规的；量计的v.（用仪器）测量( gauge的过去式和过去分词 )；估计；计量；划分
参考例句：
  • He picked up the calipers and gauged carefully. 他拿起卡钳仔细测量。 来自《现代汉英综合大词典》
  • Distance is gauged by journey time rather than miles. 距离以行程时间而非英里数来计算。 来自辞典例句
3 criteria vafyC     
n.标准
参考例句：
  • The main criterion is value for money.主要的标准是钱要用得划算。
  • There are strict criteria for inclusion in the competition.参赛的标准很严格。

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