(单词翻译:单击)
35. “Business relations are infected through and through with the disease of short-sighted motives1. We are so concerned with immediate2 results and short-term goals that we fail to look beyond them.”
Assuming that the term “business relations” can refer to the decisions and actions of any organization—for instance, a small family business, a community association, or a large international corporation—explain the extent to which you think that this criticism is valid3. In your discussion of the issue, use reasons and/or examples from your own experience, your observation of others, or your reading.
I agree with the speaker that decisions and actions of businesses are too often “infected” by short-sighted motives. Admittedly, attention to immediate results and short-term goals may be critical, and healthy, for survival of a fledgling company. However, for most established businesses, especially large corporations, failure to adequately envision the long-term implications of their actions for themselves and for others is all-too common and appropriately characterized as a “disease.”
The business world is replete4 with evidence that companies often fail to envision the long-term implications of their actions for themselves. Businesses assume excessive debt to keep up with booming business, ignoring the possibility of a future slowdown and resulting forfeiture5 or bankruptcy6. Software companies hastily develop new products to cash in on (v. 靠..赚钱, 乘机利用) this year’s fad7, ignoring bugs8 and glitches9 in their programs that ultimately drive customers away. And manufacturers of inherently dangerous products cut safety corners (concern?) to enhance short-term profits, failing to see the future implications: class action liability suits, criminal sanctions, and shareholder10 revolts.
Similarly, businesses fail to see implications of their actions for others. Motivated only by the immediate bottom line, movie studios ignore the deleterious effects that movie violence and obscenity may have on their patrons and on the society at large. Captains of the energy industry pay lip service to environmental ramifications11 of unbridled energy use for future generations, while their real concern is with ensuring near-term dependence12 on the industry’s products or services. And manufacturers of dangerous products do a long-term disservice to others, of course, by cutting corners in safety and health.
In sum, I think the criticism that businesses are too concerned with immediate results and not concerned enough with the long-term effects of their actions and decisions is for the most part a fair assessment13 of modern-day business.
收听单词发音
1
motives
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| n.动机,目的( motive的名词复数 ) | |
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2
immediate
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| adj.立即的;直接的,最接近的;紧靠的 | |
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3
valid
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| adj.有确实根据的;有效的;正当的,合法的 | |
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4
replete
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| adj.饱满的,塞满的;n.贮蜜蚁 | |
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forfeiture
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| n.(名誉等)丧失 | |
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bankruptcy
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| n.破产;无偿付能力 | |
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fad
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| n.时尚;一时流行的狂热;一时的爱好 | |
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bugs
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| adj.疯狂的,发疯的n.窃听器( bug的名词复数 );病菌;虫子;[计算机](制作软件程序所产生的意料不到的)错误 | |
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glitches
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| n.小过失,差错( glitch的名词复数 ) | |
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shareholder
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| n.股东,股票持有人 | |
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ramifications
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| n.结果,后果( ramification的名词复数 ) | |
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dependence
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| n.依靠,依赖;信任,信赖;隶属 | |
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assessment
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| n.评价;评估;对财产的估价,被估定的金额 | |
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