(单词翻译:单击)
From < Net dreams > 摘自《经济学人》 Mar1 16th 2006
MARCH Madness starts this week in America, and for the rest of the month millions of basketball fans will watch the country's college teams dunk on each other, until the final of the men's national championship on April 3rd. CBS, a broadcast-television network, has shown the event since 1982—but this year it is conducting an experiment. (1)As well as broadcasting the games on TV, it is streaming them live over the internet free of charge, accompanied by advertisements.
CBS's move is one of many recent efforts by traditional media companies to try to develop “new media” revenue2 streams. Music firms have sold their material online for a while. Newspaper and magazine publishers are busy trying to attract readers on the internet. (2)But now the world's largest entertainment companies are rushing to distribute their video content online and, to a lesser3 extent, to the users of mobile phones.
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1 mar | |
vt.破坏,毁坏,弄糟 | |
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2 revenue | |
n.总收入,财政收入,税收;税务局 | |
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3 lesser | |
adj.次要的,较小的;adv.较小地,较少地 | |
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