(单词翻译:单击)
Commercial businesses like to call their clients "God" and label all their sales tricks with the slogan "You are sure of our sincere service". Beware! Never regard yourself as a "God". For, in the minds of many business owners, nothing but the money in your wallet is their true "God".
Last Friday, a restaurant in Hebei Province staged an event to celebrate its one-year anniversary. It fired banknotes worth 2,000-yuan ($263) into the air using an electronic cannon1 to lure2 public attention. Passersby3 competed with each other to grab the money in a glaring demonstration4 of greed. Fortunately there were no stampede.
A week earlier, a Carrefour outlet5 in Chongqing sold edible6 oil at a big discount in a sales promotion7 drive. Three customers died and 31 were injured in a stampede triggered by the sales.
In these two incidents, the businesses pursued profits by allegedly disregarding human dignity. Cheap sales causing stampedes and fatalities8 have occurred in the past in other places and local governments (including Chongqing) had issued notices banning such sales.
The Chongqing Carrefour, however, apparently9 carried out its sales in disregard of the possible tragic10 consequences, though it arranged for security guards to "keep order".
In the Hebei incident, the restaurant took precautionary measures in advance. But it used a trivial amount of money to lure people into a show of greed and loss of human dignity.
Listen to what a manager of the restaurant said: "Firing money into the air symbolized11 'Heaven' showering luck" and was meant to create "an atmosphere of flourishing patronage12".
This fully13 reveals the mentality14 of the restaurant's owners - they were the "Heaven" doling15 out alms to the public, who were merely stage props16 in a farce17 staged to gain business blessings18.
In similar cases where people scramble19 for cheap handouts20 or loot goods from overturned vehicles (as in highway accidents), critics often accuse these people of coveting21 small gains and associate their behavior with the "low quality of civilization" among the Chinese populace.
These people are mostly common folk, who treasure every penny, given their poor livelihood22. In fact, greed is a subconscious23 element in human nature. Are not business people greedy?
Their greed, once released unbridled, would go even farther than what the populace would demonstrate. The only difference is that common people's greed manifests itself at a superficial level while business people and corrupt24 officials hide their avarice25 deeper in their hearts and appease26 it in a wiser manner.
An ancient Chinese saying states: "All men love wealth but a civilized27 man obtains it through legal means and within moral limits." Common people involved in the two cases certainly need to improve their overall standards with regard to civilization. The business owners in the cases are more in need of moral revamping.
Making use of common people's involuntary appetite for small gains to boost business opportunities and potential profits, and enjoying seeing customers, mostly senior citizens, scrambling28 for a limited amount of money is even more disgusting, for it represents a rape29 of human dignity.
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1
cannon
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| n.大炮,火炮;飞机上的机关炮 | |
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lure
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| n.吸引人的东西,诱惑物;vt.引诱,吸引 | |
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passersby
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| n. 过路人(行人,经过者) | |
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demonstration
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| n.表明,示范,论证,示威 | |
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outlet
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| n.出口/路;销路;批发商店;通风口;发泄 | |
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edible
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| n.食品,食物;adj.可食用的 | |
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promotion
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| n.提升,晋级;促销,宣传 | |
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fatalities
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| n.恶性事故( fatality的名词复数 );死亡;致命性;命运 | |
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apparently
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| adv.显然地;表面上,似乎 | |
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tragic
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| adj.悲剧的,悲剧性的,悲惨的 | |
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symbolized
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| v.象征,作为…的象征( symbolize的过去式和过去分词 ) | |
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patronage
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| n.赞助,支援,援助;光顾,捧场 | |
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fully
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| adv.完全地,全部地,彻底地;充分地 | |
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mentality
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| n.心理,思想,脑力 | |
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doling
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| 救济物( dole的现在分词 ); 失业救济金 | |
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props
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| 小道具; 支柱( prop的名词复数 ); 支持者; 道具; (橄榄球中的)支柱前锋 | |
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farce
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| n.闹剧,笑剧,滑稽戏;胡闹 | |
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blessings
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| n.(上帝的)祝福( blessing的名词复数 );好事;福分;因祸得福 | |
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scramble
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| v.爬行,攀爬,杂乱蔓延,碎片,片段,废料 | |
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handouts
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| 救济品( handout的名词复数 ); 施舍物; 印刷品; 讲义 | |
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coveting
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| v.贪求,觊觎( covet的现在分词 ) | |
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livelihood
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| n.生计,谋生之道 | |
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subconscious
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| n./adj.潜意识(的),下意识(的) | |
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corrupt
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| v.贿赂,收买;adj.腐败的,贪污的 | |
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avarice
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| n.贪婪;贪心 | |
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appease
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| v.安抚,缓和,平息,满足 | |
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civilized
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| a.有教养的,文雅的 | |
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scrambling
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| v.快速爬行( scramble的现在分词 );攀登;争夺;(军事飞机)紧急起飞 | |
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29
rape
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| n.抢夺,掠夺,强奸;vt.掠夺,抢夺,强奸 | |
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